- Ensure best urban services and provide public facilities around the Council's area.
- Create strategic plans to develop towns, reduce traffic problems and environmental pollutions.
- Create a lovely and beautiful town.
- Increase public facilities and encourage tourism and culture sector, parallel with the government policy and people aspirations.
- Create efficient and effective services through Council administrative system's modernization in keeping up with IT development.
- Increase control and supervision in issuance of business licenses, permits, buildings and development projects plans approvals.
- Ensure Council's financial system effectively and holds accountability.
- Increase humanity development programmes for staffs and Council's areas.